Teva Pharmaceuticals
Tonic 4 Business Case Study

Tonic4business were asked to help the central and eastern European region of Teva
Pharmaceuticals. This was a new business region formed out of the integration of IVAX Pharmaceuticals into the Teva
structure. Our first task was to build a vision, strategy and culture for the region, ensuring that the
1,200 employees were aligned and engaged with Teva global strategy.
To begin, we worked with the organisation to design and develop a leadership conference
which was attended by over 100 senior managers from across the region and Teva’s global organisation. The
conference proved a huge success and marked a significant turning point in the region’s development.
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"Throughout the process, Mary walked us through each
stage, from concept development and content design to breakout workshops on strategic topics. She
coordinated everything, from conference branding to technical support. This was a very well organised
and professionally run operation.”
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| Eli Shohet, Chief Integration Officer & Senior VP Teva Pharmaceuticals
Europe. |
The next stage of development for the Region was to consolidate a regional strategy and develop the teamwork and
leadership skills of the senior management team. Tonic4business designed a 4 day Workshop for the Senior
Team. As part of the workshop, the managers were asked to complete a team assessment which formed the basis
for a new teamworking framework with a common purpose, common set of objectives and greater role clarification of
support functions.
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“Prior to the workshop, we were operating as
individuals focussing on our own areas and countries of responsibility, during the workshop we started
to become a Team with a common purpose and a clearer understanding of how we could achieve more by
working together. Without the support and facilitation of Tonic 4 Business, the transition would not
have been possible and Regional growth targets would not have been
met.”
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| Eli Shohet, Chief Integration Officer & Senior VP Teva Pharmaceuticals
Europe. |
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“Tonic 4 Business have consistently provided excellent
and practical HR solutions to address the complex issues arising out of the integration of two
multinational businesses. They always take into account the overall business goals and local cultures
of individual countries. Mary has demonstrated the ability to work with teams and individuals of
different levels, professions and cultural backgrounds, gaining a thorough understanding of the
business. As a result, her recommendations were positively received and contributed to the region’s
success. She is a trusted business partner and a pleasure to work with.”
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| Niki Price, HR Director, New Regional Markets, Teva Pharmaceuticals |
Feedback from the Conferences
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“I’ve just returned from the conference full of inspiration. The event was
perfectly organised and managed from beginning to end, thanks to you and all the other
contributors.” Senior Marketing Manager, Kiev.
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“Thank you for everything. It was the best workshop I’ve attended in years and
there was a great team taking care of everything.”
Senior Director, Commercial Operations.
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“Thank you very much for the wonderful conference in Budapest last week. It was a
pleasure and honour to participate in it.” Sales & Logistics, Commercial
Operations

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